They like it
If they’re like, oh I don’t know, 100% of the rest of the human race … they like it when things work without a fuss.
They like well marshalled arguments that draw...
READ MORE
If they’re like, oh I don’t know, 100% of the rest of the human race … they like it when things work without a fuss.
They like well marshalled arguments that draw...
READ MORE
Most of us spend most of our time on the day to day. We make promises to our customers and staff and suppliers and partners. Then we keep them. We spend...
READ MORE
There’s always the question of when to go to market. When’s the right time to tell the world what you’re working on? At the beginning, to get their insights whilst the...
READ MORE
Customers hate it when they can’t get to speak to a decision maker. When they’re complaining and want satisfaction but there’s a barrier between them and the human that takes responsibility....
READ MORE
When selling something, it’s natural to be obsessed withall the things you’ve done to make it available, the complexity you’ve managed, the risks you’ve taken, the blind alleys you’ve followed, the...
READ MORE