Know that it’s marketing
Before you send that email, before you make that call, before you answer the door, the phone, the text. Before you write the packaging, before you interview the candidate for...
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Betray someone’s trust and next time … which may be the time you really need them to be open, or direct, or honest, or expansive, or in any way giving...
Everything is sorted.
The demo site is built and ready to rock.
Hands have been shaken on the deal.
The decision is made.
Strategy is agreed and the whiteboard’s been wiped.
The pitch is crafted.
The...
There are times when we just don’t know.
We kinda sorta know, but we’re not sure.
Maybe they’re working on the contract, maybe they’re changing something fundamental, maybe they’ve hit a technological...
And in the beginning there were no systems.
Everything is entirely human and everything can be manipulated to fit with whatever requirement or priority or voice is loudest.
We make it up...