Take a guess
Bringing new things into the world, like products or services or processes or any kind of change, means doing entirely new things or doing old…
Guessing might be a good way to start. But not in the long run.
At the beginning, when you can’t know, you have to put guesses in your thinking – what else do you have? – but it’s important to identify them as guesses, to remind everyone they’re guesses … and to replace them with actual knowledge as soon as you can.
The danger – you kinda-sorta forget you plucked them out of your head (or worse, that you keep it a secret and bluff your way through questioning).
You sink in their sticky-substance quicksand with people referring to them, building them into plans and models that solidify around your ankles.
So take a guess, use it to prop thing up, mark it with highlighter. For now. Then slam it in the bin, loudly, as soon as you possible can.
Skippy strategy: Highlight, then wipe away your guesses.
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Category:
Decisions
Before you send that email, before you make that call, before you answer the door, the phone, the text. Before you write the packaging, before…