Carving a channel
With an objective in hand, with a mountain picked out, with an end goal spied, then what?
Put your head down, put one foot in front…
Every story is full of nuance.
It’s important, it’s the whole story, and … it’s just not interesting to most people most of the time.
When you’re talking to your team, an investor, a partner, the fella down the street … they may care about the nuance … but probably not, and definitely not at the beginning.
Hook them with the bigger picture – the hills and valleys of the piece.
After, when they’re up for exploring deeper, then you can tell them about the stream that runs by the rock behind the knoll. After, when they’re truly interested, you can go into detail about how the water is gradually carving a channel that one day will move the rock and probably reroute the stream into a deeper cutting.
Skippy strategy: Start with what they need to know so they’re ready when you tell them about what you want them to know.
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Category:
Skippiness
When you don’t know how to do a thing and there’s only you to do it, there’s an overhead.
You have to find enough time and…