Led by the herd
You can go a long way on your own but at some point, and sooner than you think, you have to consult the customer. “I’m thinking this. What do you think?”
Arguments against … the customer doesn’t really know what they want, they can’t see leaps, they only imagine what they have now but slightly better and slightly cheaper – somewhat true. That if you’re led by the herd you become afraid of everything and might just fall off a cliff – less true.
Argument for … if you only act on what you believe is best for the customer, you’re really acting on faith, and you’re in danger of creating a self-referential cult of one – worse than a cliff.
Maybe they can’t see the leaps, maybe they can connect the dots. But show them what you’re thinking anyway, ask for their opinion, triangulate for true north.
Skippy strategy: Multiple inputs, one direction.
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Skippiness