The bridge
When resources are tight, you can hope … or you can work the problem.
Hoping is choosing the bliss of ignorance. When you kinda-sorta know what’s going…
You spend a lot of time, attention and resource to make your product or service hit the niche it’s designed to fit. You put effort into your marketing so everyone in the chain knows the value it offers. You do what you can to make your organisation easy to do business with.
Great product, great messaging, great buying experience.
Ta da!
One more thing … the bridge.
That extra effort, packaged up and presented with a bow, that helps the customer get maximum value as quickly as possible.
Might be great packaging, some training, a step-by-step, some sample code or data, a partner network that knows what it’s doing, an evolving ecosystem that supports and enhances the core proposition.
Some added value, right there and easy to access, that’s included, and that sets you apart from everyone else who’s just shifting boxes.
Skippy strategy: What else should be in the box?
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Category:
Skippiness
When you’re in the fog, buried in the day-to-day, your eyes dropping to your shoes as you put one foot after another, dealing with one firefight…