The constellations
If you make decisions based on what you want to be true rather than the reality in front of you, you’re a politician. Like when you…
Most times, if you listen carefully, customers tell you things you didn’t know. What they do and don’t like about you, your product, they way you market. What they think about your sector, your proposition, your competitors. Why they chose you, why they didn’t. Where and when and how they want to buy. What language to use. Their frustrations, irritations. The problems they need to solve and the ways their life could be better … if only someone would help … if only they trusted the people who say that they can.
They may not have the answers, and they’re definitely not always right, but their opinions, each opinion, is a bright and shining data point for where you are now and where you should think about heading next. Look for patterns and see how they match your plan.
Skippy strategy: Look for the constellations and work out how to navigate.
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Category:
Skippiness
When you start out - whether that’s at your own new place or with an established team - you tend to move fast. Not quite running…