The door shuts
There are many things you’re asked to deliver but there’s one thing that underpins them all.
Without it, the good work gets lost and the reputation you spent so much anguish and effort to build, suffers.
Your brand is diminished.
People stop trusting.
They stop asking you for important things and eventually stop asking you for anything they care about.
When someone doesn’t offer that underpinning-something to you, or worse, when they promise it and fail to deliver, you turn aside.
You hire people because you believe they can bring it.
You fire them when you stop believing they can.
And everyone, you and your customers, hunt for new suppliers as soon as the door shuts behind expecting it.
Whatever you do, if you want to do more of it, the one thing you have to deliver: reliability.
Skippy strategy: Reputations are built on reliability (or its lack).
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Category:
Skippiness
There’s the plan and then there’s what really happens.
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