December 1, 2018

The first step


Whatever you’re considering, a new project, a new product, a new process, and new production process, and new product project, a new new anything … the first step is to get out of your office and talk to the people who matter. Or who will matter when it comes to implementation, or selling, or buying or who have any influence at all over the success of failure of the thing.

The reason?

They know things you don’t know.

They have opinions and perspectives and experiences that will add value to the thinking, bring it in to focus, and make you smarter this evening than you were this morning. They’re the difference between a pet project and something that changes the world, between long nights spend in the dark guessing at what your doing and a clear objective with clear benefits for people who care about the outcome.

Skippy strategy: Take the step.