March 6, 2022

The underwhelming


Every now and again (maybe every day) you come across customers, suppliers and partners who underwhelm. They don’t do what they say they’re going to do, the let you down, they don’t respond in anything like a timely fashion, they change their minds (too often), their emails are incoherent, badly phrased and peppered with typos, they seem oblivious of the details, they’re unapologetically late, they delay and delay and delay, then equivocate and delay some more.

Why do they do that? 

And if they do it to you, they probably do it to other customers, suppliers and partners too. And their colleagues.

Why is that?

Look around their teams, their organisation – you’ll see a culture that lets them get away with it.

Now look around your own team.

Who is getting away with it?

Who is letting them?

That’s why.

Skippy strategy: Don’t let them get away with the underwhelming.