April 25, 2022

What happens after


Not everybody needs a target. If the only thing that matters is getting from one end of the day – breathe in, breathe out – to the other, you probably don’t need one either.

But targets help. Even if, actually, it’s just getting to the end of the day. For any kind of bigger project, there’s always a beginning, a middle and an end. So working backwards, what is the end goal and how will we know we’ve arrived? And if we know where it is, it’s a good idea to agree a plan to get there. And if we have a plan, it needs to start somewhere – here, at the beginning.

What gets everyone out of bed though isn’t the plan, or finish line, it’s what happens after.

The party, the bonus, the achievement, the satisfaction, the future. All of the above.

Skippy strategy: You need to know where, and why.