The customer-bone
How often do the technologists or the developers or the accountants or the marketeers or the procurement people or the production managers or the lawyers or the dispatchers or the middle...
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That’s not to say that guessing is fine. Not in the long run.
At the beginning, when you can’t know, it’s good to put guesses into the thinking - what else do...
Sitting here, with all the talents assembled in the room, with the years of experience and access to almost boundless information … we’re not sure. We have a good idea of...
The problem comes, the problems mount, the progress stalls, the backlog of things that needing doing grows down the page when you imagine/hope/wait for the perfect decision. Nothing can get going...
Some things you and your team do, let’s say, could be better. To which the response might be, nobody’s perfect. But when those things are important and the could is really...