A proper sweet zero
Sitting around waiting for someone else to make a decision, especially a big decision, especially a big decision that affects your everything, isn’t … much … fun.
Sometimes a little hurry-up -...
READ MORE
Nothing about making difficult decisions is easy. So we agonise, work the angles, squeeze for data, seek advice, mine for insight.
The whole game is laced with worry, “What if …?” -...
Leading means being out front. Exhilarating and scary, self reliant and lonely - never exactly what it says on the packaging. Doesn’t matter if you’re employed or not, the queen of...
Scratching below every surface, niggling away, decisions are put off in the expectation that time will tell.
For most of them, time has told.
- The marketing campaign that’s failed to drive any...
Everyone has an opinion.
Some are expert - like lawyers. Some, not so much.
But there’s only one decision maker.
They throw opinions in the pot, add the spicy debate of people who care,...