What we didn’t know
At the beginning of things, there’s an awful lot that we don’t know. Some of it is an obvious gap which we work to fill, then there’s the shadows chock full...
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Results for the category: Decisions
A proper sweet zero
Sitting around waiting for someone else to make a decision, especially a big decision, especially a big decision that affects your everything, isn’t … much … fun.
Sometimes a little hurry-up -...
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And then we fix it
Nothing about making difficult decisions is easy. So we agonise, work the angles, squeeze for data, seek advice, mine for insight.
The whole game is laced with worry, “What if …?” -...
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Choosing to choose
Leading means being out front. Exhilarating and scary, self reliant and lonely - never exactly what it says on the packaging. Doesn’t matter if you’re employed or not, the queen of...
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Time has told
Scratching below every surface, niggling away, decisions are put off in the expectation that time will tell.
For most of them, time has told.
- The marketing campaign that’s failed to drive any...
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