Go left.
No, go right.
No, go over.
No, go under.
If that’s four people, someone has to make a decision, and we’re off.
If that’s a flip flopping customer, we’re in trouble.
At least, we...
READ MORE
You can waste a lot of time seconding guessing the customer.
It’s true, they might want this and they might want that. Unless they tell you, you’re guessing.
Guess away … spend a...
READ MORE
Knotty problems lead to knotty discussions.
Everything’s in the stew. The pro’s, the con’s, the politics, the emotions, the relationships, the he said she said reported glories. All the reasons to do...
READ MORE
On any given Tuesday …
So many choices. Anyone and everyone has an opinion. We could do this or this or this. Add feature X and enter market Y or remove feature...
It isn’t the buyer’s job to make your life easier. It’s their job to decide: what they want, how much they’ll pay, where and when and who.
When they’re looking for...