You can waste a lot of time seconding guessing the customer.
It’s true, they might want this and they might want that. Unless they tell you, you’re guessing.
Guess away … spend a...
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Knotty problems lead to knotty discussions.
Everything’s in the stew. The pro’s, the con’s, the politics, the emotions, the relationships, the he said she said reported glories. All the reasons to do...
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There’s so much that’s done on feel.
Steering the course, dealing with issues, changing direction, the right fit, questions of performance. You’re using your judgement everywhere you turn. After a while, it’s...
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There are times when everyone knows what to do. For all the right reasons, the decision is obvious. Due diligence is over, all the numbers add up, the decision is clear.
And...
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It isn’t the buyer’s job to make your life easier. It’s their job to decide: what they want, how much they’ll pay, where and when and who.
When they’re looking for...