Sometimes the answer is poke-me-in-the-eye obvious. The very instant you ask the right question, the solution presents itself in clear relief. We do this, and this and this, which gets us...
READ MORE
There’s hard work in getting to the decision.
All the dreaming and thinking, the effort of pulling things together, the due diligence, the meetings, the second guessing and debating, the politicking...
READ MORE
Go left.
No, go right.
No, go over.
No, go under.
If that’s four people, someone has to make a decision, and we’re off.
If that’s a flip flopping customer, we’re in trouble.
At least, we...
READ MORE
You can waste a lot of time seconding guessing the customer.
It’s true, they might want this and they might want that. Unless they tell you, you’re guessing.
Guess away … spend a...
READ MORE
On any given Tuesday …
So many choices. Anyone and everyone has an opinion. We could do this or this or this. Add feature X and enter market Y or remove feature...