The leapers

August 21, 2022

Taking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of  direct experience or evidence,... READ MORE

You give feedback

August 19, 2022

When you give feedback, you pretty much expect that whoever’s hearing it is, one, paying attention and, two, going to do something about it. If you’ve been at this for a... READ MORE

The Thomas test

August 18, 2022

With seven buckets of good will, it’s possible that everything you say will be taken the right way. That your intentions will be understood and appreciated even when your words or... READ MORE

Identikit features

August 14, 2022

You’ll never stand out in the middle of the bell curve. The middle is where everything is the same, it’s for commodities, it’s the place for interchangeability. To put your product... READ MORE

More and more

August 9, 2022

Another day, another problem to solve, a team member to talk to, a step to be taken, a boulder to roll, a solution to find, a short cut to be found,... READ MORE