When a potential customer contacts us out of the blue there’s the obvious thrill of learning about and dealing with someone new. Then there’s the benefit of doing the work; the...
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Customers aren’t very good at telling you what they want when they don’t already have it. Sure, they’re good at saying what they don’t like about something, how it fails, how...
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What seems small to you might seem huge to someone sitting on the other side of the table. What is a tactical detail to you is a strategic imperative to them....
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We all love a crisis (as long as it’s big enough to matter but small enough to be soluble with available resources). We pounce on it for all the thrill of...
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When putting something on the market - whether it’s a product, service, person for hire - there are two options.
To fit in the most - this plan is determined by your...
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