The first audience is always internal.
For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for them?...
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Not every bet pays off. Not every new product finds its market. Not every hire works out. Not every research turns into development. Not every visit swings a sale.
You play...
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Inside the organisation are lots of people you pay to be there and, like it or not, brief against it or not, explicitly advise them otherwise or not, they’ll agree...
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The way you do things now pretty much works.
Still, every now and again the way you do things takes a beating. A problem crystallises a weakness. A demanding customer or...
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At some point in the year it’s budget time. Maybe that time is now. The game is to work out what, with a following wind, will happen, and what you’ll...
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