If you say super

February 23, 2025

There’s nothing exciting or ground breaking about realistic expectations. No one’s going to jump up and down. There won’t be any ra-ra at the start of the sales meeting, the... READ MORE

Making it up

February 22, 2025

When you don’t have a process for a thing, you’re left with making it up as you go along. It’s entirely creative, which is a good thing if it’s supposed... READ MORE

Why you wanted them

February 16, 2025

Every time you bring someone new into the team (assuming you’re hiring for talent and smarts and skills that aren’t a commodity) you’ll be welcoming an increased potential for creative... READ MORE

You need support

February 8, 2025

If you’re the kind of person who buys and uses complicated things, sometimes you need support. Or, more succinctly, if you’re a person, you need support. Maybe not today, maybe not tomorrow,... READ MORE

Many shots

February 7, 2025

Starting with the assumption that you’ll only get one shot, it’s wise to work every detail, to hone and perfect, to take as much time as it takes, to make... READ MORE