In the beginning there was an idea. Then, over months and mountains of work, the idea became a thing. Gaining definition and substance until it could be described and presented, enthused...
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Some people, departments and organisations make it incredibly easy to do business with. They make it clear how to contact them, how to brief them effectively, how to get their best...
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Everyone’s looking for a good deal.
When you’re on the buy-side of the equation, particularly when dealing with strategic suppliers and partners, the calculus is based on more than price and performance.
Sure,...
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For absolutely sure, you spend a lot (a lot) of time inside your organisation. Whether on your own with email, or buried in meetings, it’s a fair guess that you put...
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Customers are good a describing their current way of dealing with a problem - ranging from dancing around whilst avoiding dealing with it to a custom solution that’s low cost and...