Trust you when

January 20, 2024

I know you’re full of good intentions. That you’re an honourable person who stands by your word and sticks to your handshake. That you do what you say you’re going to... READ MORE

Let’s not talk about the customer

January 18, 2024

Let’s talk about the customer. About all the things we believe they think and want. About our assumptions. About the ways they help and hinder us. About the things they don’t... READ MORE

Drag you sideways

January 14, 2024

When you’re selling, it’s tempting to focus on the positives. All the little features that bring all the bigger benefits. What you can do. What you’re product can do. What your... READ MORE

Two dangers

January 12, 2024

When we start doing something, there’s always a Why. The reason we kick off the new thing. The new way rooted in what comes before. A dissatisfaction followed by some thinking... READ MORE

As you would

January 11, 2024

With any luck (for which read: luck, hard work, planning, perseverance, smarts, grit, determination) you’re busy making the world of your customers a better place. Products that sing, services that dance... READ MORE