When you’re selling, it’s tempting to focus on the positives. All the little features that bring all the bigger benefits. What you can do. What you’re product can do. What your...
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When we start doing something, there’s always a Why. The reason we kick off the new thing. The new way rooted in what comes before. A dissatisfaction followed by some thinking...
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With any luck (for which read: luck, hard work, planning, perseverance, smarts, grit, determination) you’re busy making the world of your customers a better place. Products that sing, services that dance...
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When your customer calls … what do you do?
Jump on it - happy to hear about the next challenge, deal with the support issue, buckle in for the long haul. Or...
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There are always objections.
Customers have them. Your team have them. You have them.
Most are obvious and predictable. The price, the time, the location, the expertise, the attention, the priority, the credentials,...
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