Always waiting

February 27, 2024

We’re always waiting. For the data to be collected, for the customer to make their decision, for the ducks to line up in a row. We know the culprits. The complicated approach... READ MORE

Not the time

February 25, 2024

There is time. Well, maybe not today. Maybe today you’re under the cosh, whipping around between emails and meetings and phone calls and firefights. Maybe this week there are more things to do than... READ MORE

Too much effort

February 24, 2024

Some companies are too much effort. Maybe it’s their systems. Everyone knows they’re out of step with the way things should be, but no one has enough time or care or authority... READ MORE

Their passive place

February 23, 2024

Good or bad, you have a conversation. - When you’re selling something, you could use a megaphone and hope that someone will listen to your spiel from beginning to end, preying they’ll... READ MORE

Evolution takes you places

February 22, 2024

We’re all the product of our past. As for people, so for websites and products and partnerships and relationships. The sum of what came before. Starting from an idea, they’ve evolved... READ MORE