December 6, 2015

Bad choices


How do you like your coffee?

Milk, sugar, latte, cappo, soya, sweetener, hotter, colder, wetter, foamy?

Are you right?

What if the coffee shop won’t add milk because it ruins the blend they work so hard to perfect? What if they banned sugar?

Some people love my-way-or-the-highway purists. There’s definitely a market for it.

But the highway is just fine for most customers – they’ll nip around the corner to the next open door.

Customers may make bad choices. But it’s their choice. You get to choose what to do about it, customers get to choose what to do about you.

Skippy Strategy: Work out what you’re selling … something for them, or something for you.