Never lorem ipsum
Customers will talk.
They talk about you, your products, their cares, their frustrations. Listen more carefully, they’ll teach you how to talk to them. Whatever you do,…
Dealing in concepts – Yep. Yep. We need one of those and probably some of that and somehow we’ll make it fit together. Let’s just fill it with lorem ipsum for now so everyone can see that we’ll get back to it. And then we actually will come back to it later. And everything will be great. What’s next?
Hang on.
Concepts are lovely and everything but lorem ipsum never takes you anywhere. You need to articulate the thought, hang it out there, make it real, let it breathe and grow, invite buy-in and criticism, allow evolution, collaborate, get passionate, roll it around and see how it feels to you and whoever else matters.
Never unthought thoughts.
Real thoughts, real outputs.
Something to bounce around and spring from.
Something that actually moves things forward, even if it “wastes” five minutes to get it down.
Skippy strategy: Make it real.
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Category:
Skippiness
There’s so much to do at the beginning of things. You’re spinning plates, running at a thousand miles an hour, bulldozing your way. Leaving seven kinds…