October 6, 2016

The power of too

Too tall

Every time someone says “too” you better pay attention to everything that follows.

Too big, too difficult, too cheap, too expensive, too …

Aside from superlatives – too amazing – there’s a red flag waving that’s pointing at danger. And danger can prove painful.

Too big to handle – complexity and scale that’s beyond us. It’s gonna be hell and it’s gonna be expensive.

Too difficult to manage – so many moving parts that we can’t control, let’s see if we can cut back the scope. Or … that guy, he’s trouble with a capital T-Rex, let’s pass.

Too cheap to believe – we can’t do it, let’s walk away. Or … they don’t know what they’re dealing with, let’s walk away.

Too expensive to try – they’ve misunderstood the pain, the need, the cash, the context. Let’s think again.

Red flags don’t have to be deal breakers, but they demand attention.

Skippy strategy: Too much is too much.