The power of too

Every time someone says “too” you better pay attention to everything that follows.

Too big, too difficult, too cheap, too expensive, too …

Aside from superlatives – too amazing – there’s a red flag waving that’s pointing at danger. And danger can prove painful.

Too big to handle – complexity and scale that’s beyond us. It’s gonna be hell and it’s gonna be expensive.

Too difficult to manage – so many moving parts that we can’t control, let’s see if we can cut back the scope. Or … that guy, he’s trouble with a capital T-Rex, let’s pass.

Too cheap to believe – we can’t do it, let’s walk away. Or … they don’t know what they’re dealing with, let’s walk away.

Too expensive to try – they’ve misunderstood the pain, the need, the cash, the context. Let’s think again.

Red flags don’t have to be deal breakers, but they demand attention.

Skippy strategy: Too much is too much.

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Skippiness