Not aiming
There are always tough choices on resources. The calculus of where best to spend the time and people, the equipment and cash, the technology and attention to get the results you’ve...
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In every plan there are things you know how to do and things you don’t. There are assumptions about how long things will take and who will do them. There’s the...
To our head-shaking misery, there are organisations, department, people who do not do what they say they’re going to do. With regret but understanding, we can accept it as the price...
With a camera, the basics are all about light. The sensitivity of the sensor, the size of the aperture, the speed of the shutter. Everything else is digital manipulation. Get the...
Being ready to go means just one thing.
It means … Ready. To. Go.
It means doing all the necessary preparation, putting the things you need in place and arranging everything so...