One customer
Who is your customer?
I don’t mean, who are your customers? These are the ones who pay the money to keep everything spinning around here. They’re important and attention worthy and if...
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It doesn’t matter how many time we’ve experienced the lesson, how well we tell ourselves we’ve learned, how many times we’ve been around the loop. The only way to get something...
If strategy is an expensive word for a plan, then plan is a socially sellable word for a guess. Which is to say, dress it up any way you like and...
There are always new opportunities raising their heads out of their rabbit holes. The question is which is the next one you’re going to chase. But whilst you keep your eyes...
It sits there at the edge of your consciousness all the time. Just out of sight. Lurking in the shadows in the corner of your eye. Distracting you. Dragging your attention....