There are things you can control, like how much time, talent and cash you throw at a defined project. Three people for three months with three pounds to produce three version...
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It’s right there. In front of you. That thing you’re trying to avoid. Right there.
Every day you skirt around, every time you don’t deal with it properly, you deal with it...
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Starting out, there’s a debate between two principals. One says, “We need to offer a broad range of services that puts our arms around the widest possible group of customers.”
The tempting...
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Billy's built a solid reputation as an expert in his sector, which is huge. His good work got noticed and a new customer, from another sector, came along and turned Billy's head...
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No matter how much effort you put into … perfecting the product with coherent and compelling features, coming up with a definitive position, hiring the best team available, putting the...
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