Starting out, there’s a debate between two principals. One says, “We need to offer a broad range of services that puts our arms around the widest possible group of customers.”
The tempting...
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Billy's built a solid reputation as an expert in his sector, which is huge. His good work got noticed and a new customer, from another sector, came along and turned Billy's head...
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No matter how much effort you put into … perfecting the product with coherent and compelling features, coming up with a definitive position, hiring the best team available, putting the...
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There are so many moving parts in any organisation that there’s interest everywhere. If you’re lucky, things of joy and wonder, go the other way, things of misery. Plenty to be...
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Jatinda walked in.
It was his ninetieth delivery of the day. Nine-zero. Eighty-nine times already today he’s pulled up outside, jumped down from his can, bounded up the path and rung the...
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