It’s right there!

July 7, 2016

It’s right there. In front of you. That thing you’re trying to avoid. Right there. Every day you skirt around, every time you don’t deal with it properly, you deal with it... READ MORE

Broad or narrow?

July 3, 2016

Starting out, there’s a debate between two principals. One says, “We need to offer a broad range of services that puts our arms around the widest possible group of customers.” The tempting... READ MORE

A bridge to opportunity?

July 2, 2016

Billy's built a solid reputation as an expert in his sector, which is huge. His good work got noticed and a new customer, from another sector, came along and turned Billy's head... READ MORE

What’s changed?

June 27, 2016

No matter how much effort you put into … perfecting the product with coherent and compelling features, coming up with a definitive position, hiring the best team available, putting the... READ MORE

Bland obsession

June 23, 2016

There are so many moving parts in any organisation that there’s interest everywhere. If you’re lucky, things of joy and wonder, go the other way, things of misery. Plenty to be... READ MORE