Between the words
The customer will tell you what they want. Not so much in the words they use when they think they’re telling you what they want, but in the words around the...
READ MORE
Select a category
- Select a category
Results for the category: Skippiness
Play the hand
Towards the end of things, when the thing really is the thing it’s going to be and there’s no more time or money or energy or whatever left for more talking...
READ MORE
The leapers
Taking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of direct experience or evidence,...
READ MORE
You give feedback
When you give feedback, you pretty much expect that whoever’s hearing it is, one, paying attention and, two, going to do something about it. If you’ve been at this for a...
READ MORE
The Thomas test
With seven buckets of good will, it’s possible that everything you say will be taken the right way. That your intentions will be understood and appreciated even when your words or...
READ MORE