Nothing is real

September 18, 2015

Nothing is real until it is. Plan for the day, set out the pins, line things up… but don’t spend money, don’t get committed, don’t be the only one who’s signed a... READ MORE

A manual override

August 29, 2015

The more we can do on our own, the more we like it. Doing things on line, buying tickets at the machine, self service everything. When it works, no fuss no... READ MORE

Boring isn’t safe

August 10, 2015

Challenging for lucrative work, pitching for something big, breaking into a new field, gunning for new horizons - it’s tempting to think the decision maker’s pen will twitch your way if... READ MORE

Seriously?

July 27, 2015

Little jokes. Small and joyful. Like the logo written in ascii in a web page source. Like the playful health warning on a technical spec. Like the small print in an email footer that’s... READ MORE

An expensive education

July 12, 2015

Any time you have to educate your market - about their problem, why they should care, your solution, the technology involved, your business model - it’s expensive. The more variables you have... READ MORE