Challenging for lucrative work, pitching for something big, breaking into a new field, gunning for new horizons - it’s tempting to think the decision maker’s pen will twitch your way if...
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Little jokes. Small and joyful.
Like the logo written in ascii in a web page source.
Like the playful health warning on a technical spec.
Like the small print in an email footer that’s...
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Any time you have to educate your market - about their problem, why they should care, your solution, the technology involved, your business model - it’s expensive.
The more variables you have...
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I took a four day road trip to nowhere, or Scotland actually. Me and my car, nothing else. No work or staff. No strategy. No justifications or rationales...
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Everybody knows that happy people do good work.
It might be true but it’s misleading too. Happy people and good work are correlated but they aren’t cause and effect. In fact,... READ MORE