Their clock

June 13, 2024

Customers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment (or even for logical reasons).... READ MORE

Sluggish systems

June 12, 2024

Finally? Finally! Finally the market is moving your way. That long-planned success might actually happen. Is here. Is happening. Revenue is up, profit is up, spirits are up. The question to ask … can... READ MORE

A mismatch

June 11, 2024

There’s a mismatch between what people know and what is important. All the little things that go on, the ways of working, (those weird ways), the short cuts, the spinning things that... READ MORE

Every question

June 10, 2024

Customers can be so demanding. Sometimes, all they seem to want is information about your products and services, about the products and services they’ve already ordered, about how to deal with your... READ MORE

Just one more

June 7, 2024

In the beginning there was an idea. Then, over months and mountains of work, the idea became a thing. Gaining definition and substance until it could be described and presented, enthused... READ MORE