Customers can be so demanding.
Sometimes, all they seem to want is information about your products and services, about the products and services they’ve already ordered, about how to deal with your...
READ MORE
In the beginning there was an idea. Then, over months and mountains of work, the idea became a thing. Gaining definition and substance until it could be described and presented, enthused...
READ MORE
Some people, departments and organisations make it incredibly easy to do business with. They make it clear how to contact them, how to brief them effectively, how to get their best...
READ MORE
Everyone’s looking for a good deal.
When you’re on the buy-side of the equation, particularly when dealing with strategic suppliers and partners, the calculus is based on more than price and performance.
Sure,...
READ MORE
Customers are good a describing their current way of dealing with a problem - ranging from dancing around whilst avoiding dealing with it to a custom solution that’s low cost and...