If you were in the business of selling running shoes, it’s unlikely you’d spend your time stopping obviously unfit people on the street to convince them of a) the efficacy of...
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The greatest obstacle to starting new commercial relationships, 10x’d when entering a new world, is fear of getting shafted.
We worry about being naive, we double check and try to corroborate everything,...
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Taking services out to meet the world, the world doesn’t only meet the service, they meet you. Which means two levels of the know-like-trust continuum.
Introducing a new service to their organisation,...
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It’s complicated. How all the parts come together to produce the whole. All the parts. Some play a bigger role than others and some are more influential, but every one has...
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What happens when you don’t know?
Maybe you don’t know a particular fact, of how to do something, or if something is possible, or what steps you’d use to find out. Maybe...
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