Marketing truly is too important to be left to the marketing department because marketing is really everything you say and everything you do. It’s not just that you shouldn’t outsource something...
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What happens when you let things happen on their own? How is quality, volume, velocity, cadence? What does marketing say and do? How about the engine room, does it whirr and...
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Silence can mean many things. Maybe it’s that they don’t know what to do and it’s easier to say nothing that say they don’t know what to say. Maybe it’s that...
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There are a lot of moving parts. A lot. In reality, you can do what you can do but you can’t control every one of them all the time, and nor...
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Most times, if you listen carefully, customers tell you things you didn’t know. What they do and don’t like about you, your product, they way you market. What they think about...
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