Their agenda
When customers talk to you about your product, they’re not talking about your product, they’re talking about what it can do for them, how it will make them feel, how it...
READ MORE
Select a category
- Select a category
Results for the category: Skippiness
In control
The problem with being in control is that being in control means nobody else is. It might seem jolly, but after a while everyone else stops taking the initiative, they wait...
READ MORE
Like a fool
It happens. Someone says something you don’t understand, someone shows a number that doesn’t make sense, or it does make sense but a different kind of sense to what they’re suggesting,...
READ MORE
Known-knowns
Think of any business as a series of questions. What is the product, who are the customers, how will we connect the two sides together, what needs to be done, who...
READ MORE
An alternative that will
Every time you hang on to something or someone - because they’re ok, because they’re serviceable, because you have history, because, because, because - rather than looking for and finding a...
READ MORE