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Results for the category: Skippiness
A willing and engaged customer will give you a pointer towards what they want. Maybe in specifications, maybe against their internal agenda, maybe in language they think is clear, and maybe...
The way of the fix
It really doesn’t matter that things go wrong. Well, it matters to the extent that you have to fix them, and you do fix them, and everything becomes balanced in the...
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Between the words
The customer will tell you what they want. Not so much in the words they use when they think they’re telling you what they want, but in the words around the...
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Play the hand
Towards the end of things, when the thing really is the thing it’s going to be and there’s no more time or money or energy or whatever left for more talking...
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The leapers
Taking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of direct experience or evidence,...
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