Sometimes there’s some data missing. A key fact. An indicator. A number or a name or a something that make the difference between guessing and knowing. The data exists, somewhere.
Get on with it anyway – triangulate what you know, put it together way a best guess, go from there. That’ll get you going and you can fill in the leaps of faith whenever you find some more actual data.
Find it – put the work into building the systems you need to surface the data. Maybe it’s nothing more than a phone call, maybe it’s an entirely new arm of you MI, maybe it will take you three months. And when you know, you know.
The third choice – acting blindly without a care, blundering on regardless – might work. Less of a choice … more of a gamble.
Skippy strategy: Active choices, eyes wide open, fill the gaps whenever you can.
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