Today?

April 8, 2017

If you’re thinking … today? The answer is yes. Make the decision, call them back, answer the email, have the conversation, choose blue, choose green, the logo, the typeface, the copy, decide on... READ MORE

Good to know

April 6, 2017

You’d rather know now. Good or bad. No hanging around. No suck-it-and-see if the decision’s already made. No waiting. No more chasing and chasing whilst they get up the courage or... READ MORE

Tough times

April 4, 2017

Yep. It’s tough sometimes. The bad days roll one into another. Nothing comes off and the whole world might just be conspiring. The people you’re working with, kinda don’t work. The customers... READ MORE

Aim, release, assess

March 24, 2017

So many moving parts. So very many many moving parts. Before you know anything for sure you’re pushed to make choices that … may turn out bad, may have to be fixed, might... READ MORE

The sticker price

March 20, 2017

The thought process … Nice car … oh, that’s expensive! … I wonder what kind of deal they’ll do? Some buyers pay the sticker price, but not many. Most will trade. Some businesses get... READ MORE