It’s all about making decisions.
Sometimes you create the circumstances where they make themselves - the data is clear, the consensus is strong, the right fork is clearer and quicker than the...
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When everything’s sorted, when they’ve have had a chance to settle into standard practice, business as usual is pretty much the same today as yesterday and there’s plenty of focus on...
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When one says left but everyone else is swinging to the right, what do you do?
Listen, make a decision, commit.
Listen - what do they know, what does the data tell you...
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If you ask people about your business - passers by, smart people, experienced people, people with domain expertise, customers, commentators, pretty much anybody - they’ll have an opinion.
If you’re smart, you’ll...
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If you’re thinking … today?
The answer is yes.
Make the decision, call them back, answer the email, have the conversation, choose blue, choose green, the logo, the typeface, the copy, decide on...