The obvious choice
It can be tempting to shy away from the obvious choice. To work a bit harder, to hunt down alternatives, turn over wild cards, dig a little deeper. But sometimes - just... READ MORE
It can be tempting to shy away from the obvious choice. To work a bit harder, to hunt down alternatives, turn over wild cards, dig a little deeper. But sometimes - just... READ MORE
Things get complicated when the decision maker is remote. Influence is by induction; the case must be stronger, the message clearer. You need advocates and champions and immaculate timing. It’s not always... READ MORE
Working your way through a decision making chain presents two inevitabilities: the same old questions keep coming up, you butt against vested interests. Dealing with old questions should get easier every time... READ MORE
Nothing about making difficult decisions is easy. So we agonise, work the angles, squeeze for data, seek advice, mine for insight. The whole game is laced with worry, “What if …?” -... READ MORE
Remember those times when you absolutely know. They’re rare. Most of the time we’re not so sure. There’s a reason for that: if it was obvious, we wouldn’t be involved in the... READ MORE