Running fast
When everything’s sorted, when they’ve have had a chance to settle into standard practice, business as usual is pretty much the same today as yesterday and there’s plenty of focus on...
READ MORE
When one says left but everyone else is swinging to the right, what do you do?
Listen, make a decision, commit.
Listen - what do they know, what does the data tell you...
If you ask people about your business - passers by, smart people, experienced people, people with domain expertise, customers, commentators, pretty much anybody - they’ll have an opinion.
If you’re smart, you’ll...
If you’re thinking … today?
The answer is yes.
Make the decision, call them back, answer the email, have the conversation, choose blue, choose green, the logo, the typeface, the copy, decide on...
You’d rather know now. Good or bad. No hanging around. No suck-it-and-see if the decision’s already made. No waiting. No more chasing and chasing whilst they get up the courage or...