Repeat, repeat

October 23, 2015

The first trick is to come up with a compelling proposition. Then the merry road that wriggles from idea to concept to pilot to launch. With any luck, marketing works and... READ MORE

About the wow

September 4, 2015

Months of work. Twenty thousand words. Nuanced understanding. Considered recommendations. Deep, deep substance. Exactly what you were hired to do. Their only reaction … “Where’s the wow?” If you were hired to deliver substance... READ MORE

Time constraints

July 17, 2015

When customers have immovable deadlines - that ship’s gonna sail, no matter what -  it’s not ideal, but you have to get on board. Most times it’s possible if someone takes a... READ MORE

What are they saying about you?

July 15, 2015

You can throw all the marketing effort you like at telling customers what you want them to believe. Some of it will stick to people who’ve never used your products and services.... READ MORE

Move the mountain

July 8, 2015

There are people who can churn through a stack of work. Without complaint, seemingly without taking breath, the To Do pile shrinks and the Done pile grows. They don’t get excited... READ MORE