Punch holes in it

July 3, 2015

Just a guess but don’t you and your team know your systems better than any outsiders? When someone calls for help, don’t you know what they’re going to ask before they... READ MORE

So what’s the problem? #2 – Fear of over-promising

May 27, 2015

From the outside, everything looks good. A compelling vision, enough funding, great minds, appropriate timescales. “So what’s the problem?” On the inside, it feels unobtainable. Too many players prioritise other work. The... READ MORE

To persuade?

May 20, 2015

How would you persuade a teetotaller to buy your brandy? You could try talking about how the product embodies your connection with soil that’s been in your family for centuries. Or of... READ MORE

The joy of rejection

April 22, 2015

Taking products and services out the meet the market, you get a lot of rejection. It may not feel great in the moment, but there are few things more helpful in the... READ MORE

Shared perspective

April 15, 2015

From your end of the telescope it’s likely you see your customers very clearly, in two dimensions. Still, you can describe what you see in great detail using technical language that... READ MORE