A presumption
It’s worth going into a negotiation knowing that some people will want to take advantage of you.
Treat that as information. Treat it as something too look out for. Treat is as...
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Results for the category: Skippiness
Sparks and collisions
The marketer’s role is to take actions that create, build, develop and maintain a market. In practice, it’s all about the front end.
Accepting that it’s action oriented, most marketers are fine...
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Your partners
Partners make life better for each other.
In any relationship, that means doing the right thing, it means not taking advantage, it means giving time and space and support whenever it’s necessary...
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Just the same
Stuff happens.
Some of it’s good and we … fold it into our understanding of business and usual and get on with our day-to-day. We might highlight it at an update session...
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After the meeting, we’re still not clear.
It might seem like a failure of intent, or writing, or the conversation, or the people in the room, or their interest in and application...