Your product might be perfect for them. They might get enormous benefit. It could be the most significant decision they make this year.
Thing is … none of that makes you anything...
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There are times when you just don’t have enough data, or you want more than you’re offered, or you’re not sure about a detail, or you don’t understand the acronym, or...
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Every now and again you just have to get stuck in.
Most times though, you can get away with not.
Most times, it’s someone else’s job - that mess of cabling under the...
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Taking things to market, especially taking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of...
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Hard work isn’t hard if it’s fun.
Ok. That’s not true. Hard work is hard. It’s mind bending, physical, emotional stuff building things and companies that no one has built before. Breaking...