What matters

January 26, 2017

Of course it’s important that you deal with the day-to-day of the thing. That on your watch, stuff happens. Tab A gets put into Slot B, consistently, every time, at an... READ MORE

Sitting back?

January 24, 2017

There’s definitely an easy way. Sitting back and basking in, relying on, living off yesterday’s effort. All the decisions and innovations and blind punts that went before. All the strain and... READ MORE

Stuck in place

January 19, 2017

Some things, you battle against every day. Not people, but internal processes that get in the way. Every. Damn. Time. If you could, you’d work around it to get things done... READ MORE

The biggest reason

January 16, 2017

The biggest reason they don’t do what you want … they don’t know what you want. The biggest reason they don’t buy your product … they don’t know it exists. The biggest reason... READ MORE

The mid line

January 10, 2017

Between the extremes, it’s safe, right? In the middle ground. Not too hot, not too cold, April 23^rd. That’s the place to be. Nobody’s favourite exactly but somewhere between what A... READ MORE